Pollution Erasers
Louisiana Community Forests wanted a new More Than Paper™ campaign to show people how trees improve the air. We used laser cutters, matte board, construction paper, hot glue, aluminum extrusion, arduinos, servo motors and a lot of time to bring this campaign to life.
Board of Paper
The billboard set the tone for the campaign.
Digital Illustrations to Paper Creations.
All campaign elements started their lives as digital illustrations. The hard part was translating those 2D illustrations into real life paper creations.
Paper Posts
Along with the PSA and billboard, we also created a series of social media posts.